This classic Australian ad is used in our Marketing courses.
The risk with Louie the Fly was always that if you made your product’s spokesman not only a member of the species that your product was designed to murder, but also extremely charismatic and fun to be around, people would sympathise with the fly and consider your company to be a monster.
Didn’t seem to be a problem for Mortein though. Like VB, the fly spray manufacturer kept with its winning ad formula for decades, Louie getting updates to his look and becoming more loquacious and generally sassy, but never deviating from his core message: I’m your old pal Louie, please don’t spray me with the lethal Mortein!
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Doctor Who Episode Guides for Sale on Amazon
Step aboard the TARDIS and journey across the universe with every incarnation of The Doctor in this series of unofficial Doctor Who episode companions.
This collection of twelve books explores every televised adventure of the Time Lord’s lives.
Each volume in the series delves into a different Doctor’s era, offering detailed episode guides, behind-the-scenes insights, character profiles, and story synopses.
Once you have clicked the link, choose which book you want, and then whether you want to buy the Kindle (eBook) or Paperback versions.
Previews are available before you buy.
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25% discount on all courses for Centrelink and Veteran’s Affairs recipients. All courses are nationally recognised.
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