This classic Australian ad is used in our Marketing courses.
The Oarsome Foursome piled up records and gold medals at a frightening rate, so they’d probably have been pretty prominent fellows even without Goulburn Valley fruit snacks. But rowing isn’t that high-profile a sport, so Goulburn Valley can definitely take a fair bit of the credit for making the champion coxless four crew into true celebrities.
Of course, much credit goes to the muscley quartet themselves, who proved to be natural comedians in the deliberately cheesy ads, wherein lead oar-puller James Tomkins crooned old-timey classics with fruit snack-themed lyrics, while his fellow foursomers danced about with top hats, oars and hilariously over the top facial expressions.
If there’s anything that wins an Australian’s heart more than an Olympic champion, it’s an Olympic champion willing to take the piss out of himself, and the Oarsome boys were rewarded with both the fat Goulburn Valley paycheques, and the undying love of a public who knew great blokes when they saw them.
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