“My Dad Picks The Fruit”: Cottee’s Ad

This iconic Australian add is used in our Marketing courses.

At one point, this song was ringing around every schoolyard in the country. “My dad picks the fruit that goes to Cottee’s, to make the cordial…that I like best!” we sang, even though our dad did NOT pick that fruit at all. In fact, we didn’t even know anyone whose dad picked fruit.

Still, we sang it, and came up with several utterly filthy variations. If Cottee’s wasn’t the cordial we liked best before this jingle, it sure was afterwards, because we couldn’t get it out of our heads and none of us could even remember the name of any other cordial. It was also effective in tricking everyone into believing that cordial was a natural product freshly squeezed from real fruit.

The ad itself is, truth be told, a little confusing: set in a small town where not only does every child run frantically home from school every day just for a glass of cordial, but apparently every single one of the kids’ fathers picks fruit for Cottee’s. Although we only see one dad, so maybe it’s that every child in town was fathered by the same guy.

Either way, it’s a weird place, but there’s no doubt it makes damn good cordial.

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One response to ““My Dad Picks The Fruit”: Cottee’s Ad”

  1. […] “My Dad Picks The Fruit”: Cottee’s Ad […]

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