The Indigenous Experience is a presentation prepared by Advance Institute of Business to outline the strategic marketing strategy for Indigenous tourism in Australia, aimed at the domestic market.
Originally prepared as a PowerPoint presentation, the slides include an Introduction, a Situation Analysis, a SWOT Analysis, the Target Market, the Solution and a Feasability Evaluation.
The slides depict Aboriginal groups from each state and territory of Australia, with the final slide listing the resources used in researching the presentation.
You can view the entire presentation in the video below:
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